Our Vision Statement
PDBA Strategic Plan 2015
Our Bold Steps:
- Strengthen relationships with key stakeholders
- Enhance value for property owners
- Be the marketing agent for Parksville Downtown
- Galvanize our membership (Invite and Unite)
- Be the champions of downtown revitalization
PDBA : Dedicated to promoting and enhancing Parksville Downtown.
We were incorporated as a not-for-profit Society in 2006 to administer Parksville’s downtown Business Improvement Area (BIA).
The City of Parksville’s municipal bylaw 1556 (see link righthand menu) outlines the boundaries of the BIA and what activities may be undertaken. The BIA extends from McMillan Street to McVickers Street and from Jensen Avenue to the waterfront.
Our work is funded by a levy on Class 5 and 6 commercially-assessed properties within the BIA. Our current five-year mandate runs to end of 2024. All businesses and owners of commercially-assessed properties within the BIA are members of PDBA.
We are managed and directed by a volunteer Board of Directors (see below). Our executive director is a management professional with an extensive background in strategic planning, corporate communications and marketing.
Parksville Downtown Directory
Meet the PDBA Board & Staff
Tami Frankford, President
Tami and her husband Jeff own Island Cleaning Supplies. They have been serving the community since 1996. Tami is also the Western Canadian sales manager for a global Canadian manufacturer. She has an extensive background in retail and manufacturing sectors in addition to marketing, strategic planning and budgeting.
“My passion is to be part of the continued revitalization and economic success of the Parksville Downtown business community, of keeping the community shopping locally, and of keeping Parksville Downtown a desirable tourist destination.”
Sandy Herle
Sandy has been self-employed since high school and has always seen the value of the contributions business makes to the enrichment of communities. She opened Close to You in 1991 as an intimate lingerie boutique. Over the years it has expanded to include clothing and footwear. The store boasts local and international clients.
Sandy is a proud supporter of PDBA. “It enables us to work together as a team, form partnerships with other organizations, and strive to enhance our specific trading area while adding amenities and personality to our downtown core.”
Michelle Jones, Treasurer
Michelle is a professional engineer and principal of Timberlake-Jones Engineering, a civil engineering firm specializing in municipal and land development engineering on Central Vancouver Island. She is a founding member of the Parksville Downtown Business Association and has served on the Board as president and treasurer.
Michelle has volunteered in the community since arriving in 1995, and has served on numerous boards and committees. She is currently president of the Oceanside Development & Construction Association.
She is also a commercial property owner in Parksville Downtown, and promotes revitalization as a way to improve business opportunities and enhance property values.
Carol Ormiston
Carol Ormiston celebrates 25 years as an owner of the Home Hardware store in Parksville, Carol and her husband Bill, are not sitting still. Our store employs 14 full- and part-time staff and is a staple in the Parksville Downtown community. We’ve grown because our customers love our product selection and outstanding committment to service.
Nicole Thomas, Vice President
Nicole is a business account manager with RBC Royal Bank. She returned to Parksville with her husband in 2016 after a 20 year absence and wanted to be involved in the development and growth of the City she is happy to call home again.
Over half her 20 year career with RBC has been in the business manager role so it made sense for her to be part of PDBA. She grew up and worked in a family-owned business in the hospitality sector, so business is in her blood.
“I’m excited to be part of something as amazing as the PDBA, and I cannot wait to see what the organization can do to highlight the wonderful Business Improvement Area, develop growth opportunities, and make it thrive.”