Television Campaigns
Parksville Downtown. For Every Season. For Every Reason.
Spring/Fall 2016 – “More than Just a Pretty Beach”
Take a stroll downtown with Henry starting at the beach, heading to some local shops, then stopping of for a coffee with friends. You can do it all downtown Parksville.
Fall 2013/Spring 2014 – “For Every Season. For Every Reason”
We are pleased to present you with our second TV commercial video spot promoting Parksville Downtown and its business district.
Fall 2012/Spring 2013 – “The White Bike”
We are pleased to present you with our first TV commercial video spot promoting Parksville Downtown and its business district. Enjoy the ride!
Print Campaigns
Oasis Magazine
Our Town Series
Christmas
Discovery Guide
Special Opportunities
PDBA Projects
Placemaking & Wayfinding
A wayfinding system is being installed throughout the BIA, in partnership with the City of Parksville, to improve the connection between the oceanfront Community Park and the commercial area, provide a sense of place, and boost the economy.
Our colourful street banners define the boundaries of the Business Improvement Area. Our branded crosswalks and street signs add to the downtown vibe.
Advertising & Promotions
A key member benefit is this website, and its business directory. Print, TV, social media campaigns, and seasonal promotions keep Parksville Downtown top-of-mind.
Our quirky downtown walking map encourages discovery.
Downtown Youth Ambassadors
Our team spends the summer helping locals and visitors find shops and services, and connecting with our members. They also report to our Board and City Council about issues and opportunities.
Christmas
We run our popular North Pole-apalooza Enter-to-Win promotion, and celebrate Bright Friday–our annual Christmas light-up– to give back to the community that supports downtown year round.
Grant Program
PDBA offers grants to businesses and property owners wishing to improve the appearance or security of their premises. We have provided funds to Parksville Home Hardware, Hofinger’s U-Brew, Bodyworks Gym, SOS, Fireside Books, among others.
Sponsorship
We sponsor key community events such as Beach Festival, Canada Day and Sunset Cinema to bring our message to thousands of people, and lever BIA levy funds.
Marketing & PR Advice
Advice on marketing, public relations and business planning is available to members from our staff. No charge!
Graffiti Information
PDBA recommends property owners consider applying special graffiti resistant coatings to their buildings. Graffiti is best discouraged by removing it right away. First, take pictures of it and report it to the RCMP. Property owners are responsible for graffiti removal under the City’s Bylaw 1383.
