To serve the interests of our customers and stakeholders, we:

• deliver quality products and services
• provide products and services to a variety of beverage alcohol retail outlets throughout British Columbia
• manage the importation, warehousing and distribution of beverage alcohol
• promote the safe and responsible use of beverage alcohol
• and implement policies to ensure LDB workplaces are safe and free of harassment or discrimination.

To fulfill our responsibilities to the government and people of British Columbia, we:

• generate revenue to the government of British Columbia
• manage the LDB’s business risks
• ensure accountability of key business partners
• and develop and implement programs and services aimed at deterring the sale of beverage alcohol to minors, those who appear intoxicated, or those who are believed to be buying for either of these parties.